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Toyota Tundra
Project type
Custom content
Role
Lead Content Strategist, Executive Producer
Collaborators
Flatbed Creative, Wire Mill Media, 30 Minutes West
To position the all-new 2022 Toyota Tundra as the ultimate adventure vehicle, we devised Born for Adventure, a six-part content campaign complete with dozens of custom videos and articles, a pocket-sized field guide, a completely custom podcast, and more.
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