Under Armour

Under Armour had a simple goal: to carve out running market share and establish its brand as a leader in the community. In partnership with Outside, I led the strategy development, content production, and promotion of the multi-year, seven-figure custom content campaign that helped them do just that. Over the course of two years, I wrote and edited 16 service articles, researched and contracted talent, and scripted and produced dozens of short-form videos.