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Under Armour

Project Type

Branded content production


Creative Director, Executive Producer, Strategy Lead


STEPT Studios

Under Armour had a simple goal: to carve out running market share and establish its brand as a leader in the community. In partnership with Outside, I led the strategy development, content production, and promotion of the multi-year, seven-figure custom content campaign that helped them do just that. Over the course of two years, I wrote and edited 16 service articles, researched and contracted talent, and scripted and produced dozens of short-form videos.

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