top of page
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Under Armour
Project Type
Branded content production
Role
Creative Director, Executive Producer, Strategy Lead
Collaborators
STEPT Studios
Under Armour had a simple goal: to carve out running market share and establish its brand as a leader in the community. In partnership with Outside, I led the strategy development, content production, and promotion of the multi-year, seven-figure custom content campaign that helped them do just that. Over the course of two years, I wrote and edited 16 service articles, researched and contracted talent, and scripted and produced dozens of short-form videos.
bottom of page