Athletic Brewing Company

Until very recently, nonalcoholic beer was just plain bad (O'Doul's, anyone?). Athletic Brewing has flipped the script—and met pent-up customer demand—with its craft nonalcoholic IPAs, stouts, and more. To help spread the word, I conceived and executed Without Compromise, a multichannel, multi-year content partnership with Outside. The campaign had me scripting short-form videos, editing long-form features, and everything in between.