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Athletic Brewing Company

Project type

Custom content campaign


Lead Content Strategist, Executive Producer

Until very recently, nonalcoholic beer was just plain bad (O'Doul's, anyone?). Athletic Brewing has flipped the script—and met pent-up customer demand—with its craft nonalcoholic IPAs, stouts, and more. To help spread the word, I conceived and executed Without Compromise, a multichannel, multi-year content partnership with Outside. The campaign had me scripting short-form videos, editing long-form features, and everything in between.

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